Latasha James
Latasha James
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How to Become a Social Media Manager in 2024: Getting Your First Client, Niching, and Hiring a Team
Chatting with one of my students about his first year as a social media manager. We talk about how to get your first client, what's working on social media right now, choosing a niche, and so much more. Say hi to Ben Oliveto here! blinkslow_marketing
Join the Social Media Management Accelerator: latashajames.com/smma
Attend the SMMA Open House on 5/21/24: event.webinarjam.com/register/39/69z5kb54
Thanks to Metricool for sponsoring today's episode! Check out their new short-form video study here: metricool.com/short-form-video-study/?
Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠metricool.com/?
0:00 - Intro
1:20 - What Ben specializes in
2:17 - How he got into social media management
4:44 - How to get your first social media management client
8:26 - Marketing your own business on social media
10:26 - How to come up with a company name
11:57 - New short-form video study from Metricool! (ad)
12:58 - How to choose a social media management niche
15:59 - Core packages and service offerings
17:20 - What’s working on social media right now
19:19 - The importance of having a niche as a social media manager
22:00 - Favorite social media management tools
25:13 - When to hire a team
28:39 - How to find employees
29:29 - How to deal with all the social media platform updates
FREE social media manager starter kit: bit.ly/thesmmstarterkit
The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latashajames.com/courses/smmtoolbox
The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latashajames.com/courses/ajourneysocial
find me here!
» podcast: the freelance friday podcast
bit.ly/freelancefridaypodcast
» instagram: @thelatashajames
thelatashajames
» twitter: @thelatashajames
thelatashajames
» tiktok: @thelatashajames
tiktok.com/@thelatashajames
my business email: hey@latashajames.com
SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: goo.gl/3Klxj9
You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.
#SocialMediaManager #Freelancer #Entrepreneur
Переглядів: 1 036

Відео

My Easy Video Content Repurposing Process Step-by-Step
Переглядів 1,6 тис.14 годин тому
Here's how I repurpose my video content step-by-step to create up to 10 pieces of content from one video podcast! Thanks to Nikon for sponsoring today’s video. Check out the Nikon Z 30: amzn.to/3StZrQE Lenses shown - NIKKOR Z 24mm f/1.7 amzn.to/3Sriz1E NIKKOR Z 12-18mm f/3.5-5.6 PZ VR amzn.to/3u2kGj2 FREE social media manager starter kit: bit.ly/thesmmstarterkit The Social Media Management Tool...
5 Ways to Make More Money as a Content Creator in 2024
Переглядів 3,6 тис.День тому
Sharing five game-changing pieces of content creation advice I learned from top-earning content creators at the Content Entrepreneur Expo this week! Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠my.mtr.cool/astrla⁠ Join the Social Media Management Accelerator: latashajames.com/smma FREE social media manager starter ki...
What's Actually Working on Instagram Right Now? May 2024 Updates!
Переглядів 16 тис.14 днів тому
Instagram released a ton of updates for spring 2024 let's chat about Meta AI, Threads bonuses, and what's actually working on Instagram right now. Social Media Management Accelerator is enrolling for May! latashajames.com/smma Mentioned - Listen to this show on your favorite podcast player! podcasters.spotify.com/pod/show/thelatashajames FREE social media manager starter kit: bit.ly/thesmmstart...
TikTok Ban Explained: What Social Media Pros Should Know
Переглядів 8 тис.21 день тому
The TikTok ban has officially been signed into law. Here's everything social media managers and content creators need to know, including timing of the TikTok ban, how to pivot your audience, communicate with clients about it. Email Is for Everyone Waitlist ⁠courses.latashajames.com/courses/email-is-for-everyone⁠ How I Grew My Email List to 30K (video) ⁠ua-cam.com/video/tqEPeA8J8nQ/v-deo.html⁠ G...
Social Media Manager Q&A | How I'd Become a Social Media Manager in 2024 and more
Переглядів 4,5 тис.Місяць тому
SMMA Open House on 4-24-24: event.webinarjam.com/register/36/r9qx4bvm Learn more about the Social Media Management Accelerator: latashajames.com/smma Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠my.mtr.cool/astrla⁠ Other resources mentioned: HoneyBook - get 50% off your first year share.honeybook.com/latasha What Soc...
I had 7 team members and now I'm a solopreneur: here's why
Переглядів 6 тис.Місяць тому
Here are the pros and cons of hiring a team vs. working as a solopreneur, based on my experience being a freelance social media manager, having a team of 7, and being a solo content creator. After reading Paul Jarvis' "Company of One", I thought we should discuss! Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠my.mtr.c...
some podcast, home, and life changes | freelance day in the life
Переглядів 1,7 тис.Місяць тому
Anyone else feeling chaotic energy right now? I put in an offer on my dream house, am rethinking my podcast, and working on some home projects in this freelance day in my life. FREE EMAIL COURSE! courses.latashajames.com/courses/email-is-for-everyone FREE social media manager starter kit: bit.ly/thesmmstarterkit The Social Media Management Toolbox is my bestselling template pack for social medi...
Social Media is Fake. What I Really Struggle with as an Entrepreneur:
Переглядів 2,8 тис.Місяць тому
Is social media a highlight reel and SHOULD it be? Sharing my thoughts some of the things I struggle with in life and entrepreneurship. Gentle warning that some mental health topics are discussed, so please protect yours! FREE email marketing course starts April 15, 2024! Register here: ⁠courses.latashajames.com/courses/email-is-for-everyone 0:00 - welcome 1:52 - is social media a highlight ree...
The Process I Follow to Get Results for Social Media Management Clients
Переглядів 5 тис.Місяць тому
The Social Media Management Toolbox for Notion is here!!! Take 50% off - no code needed till 3/31/24: courses.latashajames.com/courses/notion-toolbox Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠my.mtr.cool/astrla⁠ FREE social media manager starter kit: bit.ly/thesmmstarterkit The Social Media Management Toolbox is m...
The Truth About How Content Creators Make Money
Переглядів 6 тис.Місяць тому
Let's chat - this is the truth about sponsorships, brand deals, and how to make money as a content creator. FREE How to Get Brand Deals LIVE CLASS: sidewalkerdaily.lpages.co/how-to-land-paid-brand-deals-latashajames/ Check out Metricool's LinkedIn study and use code LATASHA for 30 days free on any Pro Plan: metricool.com/linkedin-trends-study/? Thanks to Metricool for sponsoring today's episode...
Five Easy Ways to Make Better YouTube Videos
Переглядів 1,6 тис.2 місяці тому
Sharing 5 tips for creating better vlogs, from proper framing to editing and sound. Thanks to Nikon for sponsoring today’s video. FREE VLOGGING COURSE OUT NOW: courses.latashajames.com/courses/the-art-of-the-vlog Check out the Nikon Z 30: amzn.to/3IG1hYZ Lenses shown - NIKKOR Z DX 24mm f/1.7 NIKKOR Z DX 12-18mm f/3.5-5.6 PZ VR #nikon #z30 #NIKKORZ #nikoncreators #sponsored FREE social media man...
How to Book Social Media Management Clients Step-by-Step
Переглядів 3,8 тис.2 місяці тому
How to Book Social Media Management Clients Step-by-Step
confession: I'm struggling 🙃 (work day in my life as a freelancer)
Переглядів 2,9 тис.2 місяці тому
confession: I'm struggling 🙃 (work day in my life as a freelancer)
What's New in Social Media Marketing? March 2024
Переглядів 6 тис.2 місяці тому
What's New in Social Media Marketing? March 2024
Tools I'm Using & LOSING for My Social Media Management Business
Переглядів 7 тис.2 місяці тому
Tools I'm Using & LOSING for My Social Media Management Business
Biggest Trends for Social Media Marketing in 2024 (According to Social Media Managers)
Переглядів 7 тис.2 місяці тому
Biggest Trends for Social Media Marketing in 2024 (According to Social Media Managers)
Is It *Actually* Possible to Make 6 Figures as a Content Creator in 2024?
Переглядів 3,6 тис.3 місяці тому
Is It *Actually* Possible to Make 6 Figures as a Content Creator in 2024?
What's New In Social Media Marketing? February 2024
Переглядів 7 тис.3 місяці тому
What's New In Social Media Marketing? February 2024
UGC Creation Day | Realistic Day in my Life
Переглядів 2,7 тис.3 місяці тому
UGC Creation Day | Realistic Day in my Life
Social Media Manager or Content Creator? How to Offer Video to Clients
Переглядів 2,7 тис.3 місяці тому
Social Media Manager or Content Creator? How to Offer Video to Clients
Why Everyone's Quitting YouTube
Переглядів 3,6 тис.3 місяці тому
Why Everyone's Quitting UA-cam
Your Guide to Business Travel
Переглядів 2 тис.3 місяці тому
Your Guide to Business Travel
The ONLY Camera You'll Need for Content Creation in 2024
Переглядів 2,5 тис.3 місяці тому
The ONLY Camera You'll Need for Content Creation in 2024
What Social Media Managers Need to Make it in 2024
Переглядів 13 тис.4 місяці тому
What Social Media Managers Need to Make it in 2024
The Truth About the Coaching Industry
Переглядів 4,2 тис.4 місяці тому
The Truth About the Coaching Industry
What's New In Social Media Marketing? January 2024
Переглядів 8 тис.4 місяці тому
What's New In Social Media Marketing? January 2024
How to Plan Your Best Year Ever
Переглядів 4,1 тис.4 місяці тому
How to Plan Your Best Year Ever
How to Make Money Being Creative in 2024
Переглядів 7 тис.4 місяці тому
How to Make Money Being Creative in 2024
How to Create a Social Media Strategy for 2024 Step by Step
Переглядів 122 тис.4 місяці тому
How to Create a Social Media Strategy for 2024 Step by Step

КОМЕНТАРІ

  • @user-xd1fo4qi1t
    @user-xd1fo4qi1t 5 годин тому

    I have to really check myself in the situation . It's so hard to finally say I deserve better then the way this person is treating me.

  • @divyv20
    @divyv20 12 годин тому

    Hey Latasha , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?

  • @PaulCrostaHomes
    @PaulCrostaHomes 13 годин тому

    Great stuff! Thanks Latasha!

  • @Cowbelles-Cowpokes
    @Cowbelles-Cowpokes День тому

    Do you have a video about social media management for a start up where you need to set up everything?

  • @Iammattjupp
    @Iammattjupp День тому

    Great insights! Thanks for sharing

  • @mastersdigitalmarketing
    @mastersdigitalmarketing День тому

    Personally , I don’t think having a niche is required. You can’t see a prospective client who is a doctor that owns a hospital and reject the client because your niche is real estate. That’s weird

  • @MsNeuroSpicEE
    @MsNeuroSpicEE День тому

    As someone wanting to try and become a creator I like all these changes, because it feels like aggregators getting more views thus paid for content you may not yet be getting paid for doesn't seem fair. same with creators getting a lot of views consistently but when you are new you don't have thousands of followers yet, people have to find you, but you get lost among bigger creators with more content already created

  • @user-ge7ll3km3p
    @user-ge7ll3km3p День тому

    You all make the same mistake. I don't need your reasons. Just give me the actual technical information

  • @craftbyjay
    @craftbyjay 2 дні тому

    I think Meta AI should be something you can just disable, my major issue is that it replaced search which was helpful

  • @mariannerady1137
    @mariannerady1137 2 дні тому

    slow blink is also what cats do when they are very relaxed 😅great interview! Thanks you two, so many gems

  • @leadgenjay
    @leadgenjay 2 дні тому

    Great insights. For those looking to land that first client, consider leveraging existing industry connections and offering a free mini-campaign to prove your skills.

  • @cathykeast4721
    @cathykeast4721 3 дні тому

    Great guest La! I love that he had the interest in filming/video and just went for it! Glad he learned from you too! You're a great patient and personable teacher all while delivering great knowledge and enthusiasm! Love you! Hope you break 200k today! Xoxo

  • @dom1161
    @dom1161 3 дні тому

    Ah you’re so close to 200K Latasha! 🎉

  • @sportingarenatv7495
    @sportingarenatv7495 3 дні тому

    HI yes, it is thank you for sharing you also look great with your glasses on.

  • @thelatashajames
    @thelatashajames 3 дні тому

    Thanks to Metricool for sponsoring today's episode! ♡ ➡ Check out their new short-form video study here: metricool.com/short-form-video-study/? ➡ Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠metricool.com/?

  • @nikonusa
    @nikonusa 3 дні тому

    This was so helpful! You and the Z 30 are unstoppable 🤝

  • @IshiiQash
    @IshiiQash 4 дні тому

    Are you from Detroit ?

  • @Onlyme2015
    @Onlyme2015 4 дні тому

    is this idiot talks about getting hired W2 or as a freelancer? im confused

  • @Onlyme2015
    @Onlyme2015 4 дні тому

    takes 6 months to get a client

  • @mariannerady1137
    @mariannerady1137 4 дні тому

    Congrats to partnering with Nikon! Well deserved!! Great tips as well, your encouragement and expertise on this keeps on giving, thanks!

  • @evadesignagency
    @evadesignagency 5 днів тому

    loved the tip about how to shoot so that I don't cut my head off 😆. Love your content, thanks for sharing!

  • @josefinasimkova6431
    @josefinasimkova6431 5 днів тому

    This video was extremely invaluable, thank you so much Latasha.

  • @sportingarenatv7495
    @sportingarenatv7495 5 днів тому

    Thank you for sharing

  • @growithNACY
    @growithNACY 5 днів тому

    You’re officially my big sis here in social media! I’m binge-watching your videos because they are very informative. I love your thoughts about the risks of putting all your eggs in one basket in a corporate job vs diversifying through business and investments. Hope you scale your business! ❤

  • @cathykeast4721
    @cathykeast4721 5 днів тому

    Hey La! Great camera info! I passed this along to a friend who may start creating videos with his children! Great timing! And as always-generous of you to do the homework and then pass on your knowledge and experience! TY! Xoxo

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 5 днів тому

    Awesome

  • @beatbuildersstudio
    @beatbuildersstudio 6 днів тому

    Great tips. Im just too lazy too chop up my content. Then I have to schedule everything, make captions etc.

  • @_TinaWilliams
    @_TinaWilliams 6 днів тому

    consistently good tips. i think it would be good for me to start expanding and repurposing, and you're making reallllly good points

  • @SunnyGuitarTutorials
    @SunnyGuitarTutorials 6 днів тому

    You're almost at 200K! Go go go Latasha 🥰

  • @janaball5049
    @janaball5049 6 днів тому

    Thanks for this video and all the information. It's very helpful. What would you say the max range of the audio microphone is?

  • @KS-gh7oy
    @KS-gh7oy 6 днів тому

    Many of us have been suffering the same identity crisis.

  • @Kaythacreator
    @Kaythacreator 6 днів тому

    I LOVE THIS CAMERA! Also to add onto the red light… it will FLASH when the battery is close to dying. So another cool feature!

    • @thelatashajames
      @thelatashajames 6 днів тому

      Yes, I noticed this the other day! SO helpful 🙌🏽

  • @davidthescottishvegan
    @davidthescottishvegan 6 днів тому

    I knew this would be a great video before I watched it and love 🥰 it. Latasha never disappoints with fantastic tips and advice on content creation. Love ❤️ Latasha.

    • @thelatashajames
      @thelatashajames 6 днів тому

      Thank you, David! Have a great day 🙌🏽

  • @Emmavihruri
    @Emmavihruri 6 днів тому

    Thank you ❤

  • @maricelp116
    @maricelp116 6 днів тому

    Saw this click right away!!!

  • @kingdomchampionschurch-hi8wp
    @kingdomchampionschurch-hi8wp 6 днів тому

    Stumbled on you thru utube. You are great.

  • @saifbadshasaifbadsha
    @saifbadshasaifbadsha 6 днів тому

    Awesome video as always! Just wanted to share, Mystrika has totally transformed my cold emailing strategy. The community is 5000 strong on Facebook, and their team collaboration features are a major plus. Looking forward to more insights!

  • @Kadir_554
    @Kadir_554 6 днів тому

    This channel always keeps it real! For anyone struggling with cold email deliverability, Mystrika is a must! Their warmup pool is top-notch, and the new interface is a breeze to use. Seriously, give it a shot.

  • @KritiPandey-tl8oh
    @KritiPandey-tl8oh 6 днів тому

    Latasha always brings the value, and this video is gold! Quick suggestion: Mystrika is game-changing for cold emails. Their email warmup feature and A/B testing options have done wonders for me. Trust me, cold emailing is not the same without it.

  • @rupeshraj8583
    @rupeshraj8583 6 днів тому

    Great video title and this channel always nails it! Have you tried Mystrika for cold emails? It is hands down the best tool out there. I have seen my outbound lead gen skyrocket using it. Would love a video on it!

  • @Pitschgi5117
    @Pitschgi5117 6 днів тому

    Any ideas, why i cant see the little arrow next to songs? 😢

  • @kellymaresha
    @kellymaresha 6 днів тому

    ISO a social media grower, manager and editor.

  • @purposedriven2006
    @purposedriven2006 6 днів тому

    Lol your so funny ... I watched your high tech V board video yesterday... but I think this one might be more on my angle because I don't have the dough for the fancy stuff yet.

  • @Suckafreevibes
    @Suckafreevibes 7 днів тому

    Hi! What’s need for 2 cameras? Do we have to have 2 cameras? Or can I just have the Sony ZV-1 Compact 4K and still get the job done?

  • @benjaminbarrington7721
    @benjaminbarrington7721 7 днів тому

    Loaded with great insights... Thank you!!

  • @Son_ofmy_Fath3r
    @Son_ofmy_Fath3r 7 днів тому

    Of all the videos on UA-cam, yours has been the most informative. Thank you.

  • @msthischick1
    @msthischick1 7 днів тому

    I clicked for a good calendar recommendation and I came out with SO MANY great recommendations for apps that I would have never thought about looking for on my own! This is going to change my workflow for sure, thank you!!

  • @purposedriven2006
    @purposedriven2006 8 днів тому

    Wow ! Your brilliant ! I think what is great about your videos are that they are low key ... The thumb nail was low key .... almost like a secret ... I never knew what my time was worth ... again thanks you've put me on the right track.

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 8 днів тому

    Brilliant

  • @thepraseedasreedharan
    @thepraseedasreedharan 8 днів тому

    These tips are so helpful Latasha, at so many levels. Even for someone like me who is in a very very different phase of freelancing with a different set of work goals and personal goals.... these resonated in multiple ways. Thank you so very much. Looking forward to the FFC call.